Nina Michaelidou
About
Nina Michaelidou has authored 56 papers that have received a total of 2.9k indexed citations.
This includes 39 papers in Marketing, 36 papers in Sociology and Political Science and 10 papers in Organizational Behavior and Human Resource Management. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (35 papers), Digital Marketing and Social Media (32 papers) and Consumer Retail Behavior Studies (11 papers). Nina Michaelidou is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (35 papers), Digital Marketing and Social Media (32 papers) and Consumer Retail Behavior Studies (11 papers) and collaborates with scholars based in United Kingdom, Australia and Austria. Nina Michaelidou's co-authors include George Christodoulides, Milena Micevski, Nikoletta‐Theofania Siamagka, Louise M. Hassan and Sally Dibb and has published in prestigious journals such as Journal of Business Research, Journal of Business Ethics and Computers in Human Behavior
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