George D. Deitz
About
George D. Deitz has authored 43 papers that have received a total of 1.0k indexed citations.
This includes 24 papers in Marketing, 19 papers in Organizational Behavior and Human Resource Management and 15 papers in Sociology and Political Science. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (17 papers), Customer Service Quality and Loyalty (16 papers) and Digital Marketing and Social Media (8 papers). George D. Deitz is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (17 papers), Customer Service Quality and Loyalty (16 papers) and Digital Marketing and Social Media (8 papers) and collaborates with scholars based in United States, India and Canada. George D. Deitz's co-authors include Marla Royne Stafford, J. D. L. Hansen, Subhash Jha, R. Glenn Richey and Uğur Yavaş and has published in prestigious journals such as Journal of Business Research, Journal of Business Venturing and Journal of the Academy of Marketing Science
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