Subhash Jha

35 papers and 764 indexed citations i.

Subhash Jha has authored 35 papers that have received a total of 764 indexed citations. This includes 20 papers in Marketing, 13 papers in Organizational Behavior and Human Resource Management and 12 papers in Sociology and Political Science. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (13 papers), Customer Service Quality and Loyalty (12 papers) and Digital Marketing and Social Media (9 papers). Subhash Jha is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (13 papers), Customer Service Quality and Loyalty (12 papers) and Digital Marketing and Social Media (9 papers) and collaborates with scholars based in United States, India and China. Subhash Jha's co-authors include M.S. Balaji, George D. Deitz, Emin Babakus, Marla Royne Stafford and Yangyang Jiang and has published in prestigious journals such as Journal of Business Research, Journal of Retailing and Industrial Marketing Management