Yangyang Jiang
About
Yangyang Jiang has authored 47 papers that have received a total of 1.5k indexed citations.
This includes 38 papers in Sociology and Political Science, 22 papers in Marketing and 10 papers in Organizational Behavior and Human Resource Management. The topics of these papers are Digital Marketing and Social Media (28 papers), Diverse Aspects of Tourism Research (13 papers) and Consumer Behavior in Brand Consumption and Identification (10 papers). Yangyang Jiang is often cited by papers focused on Digital Marketing and Social Media (28 papers), Diverse Aspects of Tourism Research (13 papers) and Consumer Behavior in Brand Consumption and Identification (10 papers) and collaborates with scholars based in China, Australia and France. Yangyang Jiang's co-authors include M.S. Balaji, Jun Wen, Subhash Jha, Payal S. Kapoor and Ian Phau and has published in prestigious journals such as Journal of Business Research, Annals of Tourism Research and Technological Forecasting and Social Change
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