George Fisk

40 papers and 846 indexed citations i.

George Fisk has authored 40 papers that have received a total of 846 indexed citations. This includes 7 papers in Sociology and Political Science, 7 papers in Marketing and 2 papers in Strategy and Management. The topics of these papers are Digital Marketing and Social Media (5 papers), Marketing and Advertising Strategies (3 papers) and Consumer Behavior in Brand Consumption and Identification (3 papers). George Fisk is often cited by papers focused on Digital Marketing and Social Media (5 papers), Marketing and Advertising Strategies (3 papers) and Consumer Behavior in Brand Consumption and Identification (3 papers) and collaborates with scholars based in United States and Latvia. George Fisk's co-authors include Patricia C. Smith, Donald F. Dixon, George R. Moore, Terry Clark and L.B. Higley and has published in prestigious journals such as Journal of the American Statistical Association, Journal of Marketing and Journal of Marketing Research