George J. Szybillo

16 papers and 1.4k indexed citations i.

George J. Szybillo has authored 16 papers that have received a total of 1.4k indexed citations. This includes 6 papers in Marketing, 3 papers in Gender Studies and 2 papers in Sociology and Political Science. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (6 papers), Consumer Market Behavior and Pricing (3 papers) and Behavioral Health and Interventions (2 papers). George J. Szybillo is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (6 papers), Consumer Market Behavior and Pricing (3 papers) and Behavioral Health and Interventions (2 papers) and collaborates with scholars based in United States. George J. Szybillo's co-authors include Jacob Jacoby, Richard Heslin and Lauranne Buchanan and has published in prestigious journals such as Journal of Applied Psychology, Journal of Marketing Research and Journal of Consumer Research