Lauranne Buchanan

10 papers and 625 indexed citations i.

Lauranne Buchanan has authored 10 papers that have received a total of 625 indexed citations. This includes 4 papers in Marketing, 2 papers in Sociology and Political Science and 1 paper in Genetics. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (4 papers), Consumer Market Behavior and Pricing (2 papers) and Digital Marketing and Social Media (1 paper). Lauranne Buchanan is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (4 papers), Consumer Market Behavior and Pricing (2 papers) and Digital Marketing and Social Media (1 paper) and collaborates with scholars based in United States. Lauranne Buchanan's co-authors include Barbara Bickart, Carolyn J. Simmons, George J. Szybillo and Leonard N. Reid and has published in prestigious journals such as Journal of Marketing Research, Journal of Advertising and Marketing Letters