Gerald L. Lohse
About
Gerald L. Lohse has authored 39 papers that have received a total of 4.0k indexed citations.
This includes 12 papers in Sociology and Political Science, 12 papers in Marketing and 12 papers in Information Systems and Management. The topics of these papers are Technology Adoption and User Behaviour (12 papers), Consumer Market Behavior and Pricing (8 papers) and Digital Marketing and Social Media (8 papers). Gerald L. Lohse is often cited by papers focused on Technology Adoption and User Behaviour (12 papers), Consumer Market Behavior and Pricing (8 papers) and Digital Marketing and Social Media (8 papers) and collaborates with scholars based in United States, Australia and Switzerland. Gerald L. Lohse's co-authors include Eric J. Johnson, Steven Bellman, Stephen J. Kobrin, A. Ravishankar Rao and Neff Walker and has published in prestigious journals such as Journal of Marketing, Management Science and Journal of Marketing Research
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