Gerald M. Katz
About
Gerald M. Katz has authored 5 papers that have received a total of 208 indexed citations.
This includes 3 papers in Management Science and Operations Research, 3 papers in Management Information Systems and 3 papers in Marketing. The topics of these papers are Consumer Market Behavior and Pricing (3 papers), Innovation Diffusion and Forecasting (3 papers) and Quality Function Deployment in Product Design (2 papers). Gerald M. Katz is often cited by papers focused on Consumer Market Behavior and Pricing (3 papers), Innovation Diffusion and Forecasting (3 papers) and Quality Function Deployment in Product Design (2 papers) and collaborates with scholars based in United States. Gerald M. Katz's co-authors include Glen L. Urban, Alvin J. Silk and John R. Hauser and has published in prestigious journals such as Journal of Marketing Research, Journal of Product Innovation Management and European Management Journal
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