Gerhard Plaschka

17 papers and 632 indexed citations i.

Gerhard Plaschka has authored 17 papers that have received a total of 632 indexed citations. This includes 11 papers in Organizational Behavior and Human Resource Management, 8 papers in Marketing and 4 papers in Sociology and Political Science. The topics of these papers are Customer Service Quality and Loyalty (10 papers), Consumer Retail Behavior Studies (6 papers) and Consumer Market Behavior and Pricing (5 papers). Gerhard Plaschka is often cited by papers focused on Customer Service Quality and Loyalty (10 papers), Consumer Retail Behavior Studies (6 papers) and Consumer Market Behavior and Pricing (5 papers) and collaborates with scholars based in United States, Latvia and Canada. Gerhard Plaschka's co-authors include Rohit Verma, Harold Welsch, Jordan J. Louviere, Dietmar Roessl and Chekitan S. Dev and has published in prestigious journals such as Entrepreneurship Theory and Practice, International Journal of Production Economics and California Management Review