Gerrard Macintosh

19 papers and 1.2k indexed citations i.

Gerrard Macintosh has authored 19 papers that have received a total of 1.2k indexed citations. This includes 15 papers in Organizational Behavior and Human Resource Management, 7 papers in Marketing and 5 papers in Sociology and Political Science. The topics of these papers are Customer Service Quality and Loyalty (14 papers), Consumer Behavior in Brand Consumption and Identification (6 papers) and Management and Marketing Education (5 papers). Gerrard Macintosh is often cited by papers focused on Customer Service Quality and Loyalty (14 papers), Consumer Behavior in Brand Consumption and Identification (6 papers) and Management and Marketing Education (5 papers) and collaborates with scholars based in United States, Canada and Australia. Gerrard Macintosh's co-authors include James W. Gentry, Michael T. Krush, Larry Lockshin, Jeffrey J. Stoltman and Keith A. Wilson and has published in prestigious journals such as Journal of Business Research, Psychology and Marketing and Journal of Retailing and Consumer Services