Giang Trinh

36 papers and 406 indexed citations i.

Giang Trinh has authored 36 papers that have received a total of 406 indexed citations. This includes 34 papers in Marketing, 10 papers in Sociology and Political Science and 7 papers in Management Science and Operations Research. The topics of these papers are Consumer Market Behavior and Pricing (29 papers), Consumer Behavior in Brand Consumption and Identification (20 papers) and Consumer Retail Behavior Studies (14 papers). Giang Trinh is often cited by papers focused on Consumer Market Behavior and Pricing (29 papers), Consumer Behavior in Brand Consumption and Identification (20 papers) and Consumer Retail Behavior Studies (14 papers) and collaborates with scholars based in Australia, New Zealand and United Kingdom. Giang Trinh's co-authors include John Dawes, Malcolm Wright, Svetlana Bogomolova, Byron Sharp and Larry Lockshin and has published in prestigious journals such as Journal of Business Research, European Journal of Marketing and Journal of Retailing and Consumer Services