Gilles N’Goala
About
Gilles N’Goala has authored 21 papers that have received a total of 698 indexed citations.
This includes 16 papers in Organizational Behavior and Human Resource Management, 12 papers in Marketing and 10 papers in Sociology and Political Science. The topics of these papers are Customer Service Quality and Loyalty (15 papers), Digital Marketing and Social Media (7 papers) and Consumer Retail Behavior Studies (5 papers). Gilles N’Goala is often cited by papers focused on Customer Service Quality and Loyalty (15 papers), Digital Marketing and Social Media (7 papers) and Consumer Retail Behavior Studies (5 papers) and collaborates with scholars based in France and Canada. Gilles N’Goala's co-authors include Anne-Sophie Cases, Philippe Aurier, Gilles Paché, Anne‐Françoise Audrain‐Pontevia and Ingrid Poncin and has published in prestigious journals such as Social Science & Medicine, Journal of the Academy of Marketing Science and Journal of Retailing and Consumer Services
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