Philippe Aurier
About
Philippe Aurier has authored 39 papers that have received a total of 1.0k indexed citations.
This includes 25 papers in Marketing, 13 papers in Tourism, Leisure and Hospitality Management and 9 papers in Organizational Behavior and Human Resource Management. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (17 papers), Consumer Market Behavior and Pricing (13 papers) and Wine Industry and Tourism (13 papers). Philippe Aurier is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (17 papers), Consumer Market Behavior and Pricing (13 papers) and Wine Industry and Tourism (13 papers) and collaborates with scholars based in France. Philippe Aurier's co-authors include Fatiha Fort, Josselin Masson, Yves Évrard, Sylvie Jean and Gilles N’Goala and has published in prestigious journals such as Journal of Business Research, Journal of the Academy of Marketing Science and European Journal of Marketing
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