Yves Évrard

16 papers and 463 indexed citations i.

Yves Évrard has authored 16 papers that have received a total of 463 indexed citations. This includes 4 papers in Marketing, 3 papers in Sociology and Political Science and 2 papers in Organizational Behavior and Human Resource Management. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (3 papers), French Urban and Social Studies (2 papers) and Consumer Retail Behavior Studies (2 papers). Yves Évrard is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (3 papers), French Urban and Social Studies (2 papers) and Consumer Retail Behavior Studies (2 papers) and collaborates with scholars based in France, Brazil and United States. Yves Évrard's co-authors include Élyette Roux, Bernard Pras, Philippe Aurier, Wayne D. Hoyer and Christophe Benavent and has published in prestigious journals such as Journal of Business Research, Journal of Cultural Economics and Revue française de gestion