Bernard Pras

43 papers and 542 indexed citations i.

Bernard Pras has authored 43 papers that have received a total of 542 indexed citations. This includes 15 papers in Marketing, 9 papers in Sociology and Political Science and 9 papers in Strategy and Management. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (9 papers), Customer Service Quality and Loyalty (7 papers) and Islamic Finance and Banking Studies (4 papers). Bernard Pras is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (9 papers), Customer Service Quality and Loyalty (7 papers) and Islamic Finance and Banking Studies (4 papers) and collaborates with scholars based in France, Germany and United States. Bernard Pras's co-authors include Élyette Roux, Yves Évrard, John O. Summers, Ouidade Sabri and Delphine Manceau and has published in prestigious journals such as Journal of Marketing, Journal of Marketing Research and Journal of Business Research