John O. Summers
About
John O. Summers has authored 49 papers that have received a total of 4.1k indexed citations.
This includes 11 papers in Marketing, 10 papers in Sociology and Political Science and 6 papers in Management Science and Operations Research. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (7 papers), Economic and Environmental Valuation (5 papers) and Psychology of Social Influence (5 papers). John O. Summers is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (7 papers), Economic and Environmental Valuation (5 papers) and Psychology of Social Influence (5 papers) and collaborates with scholars based in United States, France and United Kingdom. John O. Summers's co-authors include David B. MacKay, Donald H. Granbois, Gary L. Frazier, Barbara C. Perdue and Thomas W. Leigh and has published in prestigious journals such as Journal of Marketing, Journal of Marketing Research and Journal of Consumer Research
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