Gillian Brooks
About
Gillian Brooks has authored 6 papers that have received a total of 444 indexed citations.
This includes 5 papers in Sociology and Political Science, 2 papers in Gender Studies and 2 papers in Marketing. The topics of these papers are Digital Marketing and Social Media (4 papers), Consumer Behavior in Brand Consumption and Identification (2 papers) and Digital Games and Media (2 papers). Gillian Brooks is often cited by papers focused on Digital Marketing and Social Media (4 papers), Consumer Behavior in Brand Consumption and Identification (2 papers) and Digital Games and Media (2 papers) and collaborates with scholars based in United Kingdom, United States and Israel. Gillian Brooks's co-authors include Jenna Drenten, Mikołaj Jan Piskorski, William Rand, Roland T. Rust and Vanitha Swaminathan and has published in prestigious journals such as Journal of Marketing, Journal of Consumer Psychology and Journal of Advertising
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