Girish Punj

45 papers and 4.3k indexed citations i.

Girish Punj has authored 45 papers that have received a total of 4.3k indexed citations. This includes 32 papers in Marketing, 16 papers in Sociology and Political Science and 9 papers in Information Systems and Management. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (18 papers), Consumer Market Behavior and Pricing (17 papers) and Technology Adoption and User Behaviour (9 papers). Girish Punj is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (18 papers), Consumer Market Behavior and Pricing (17 papers) and Technology Adoption and User Behaviour (9 papers) and collaborates with scholars based in United States, New Zealand and South Korea. Girish Punj's co-authors include David W. Stewart, Ronald A. Fullerton, Richard Staelin, Robert Moore and Philippe C. Cattin and has published in prestigious journals such as Journal of Marketing Research, Journal of Consumer Research and Journal of Business Research