Gunwoong Lee
About
Gunwoong Lee has authored 14 papers that have received a total of 255 indexed citations.
This includes 5 papers in Marketing, 4 papers in Sociology and Political Science and 4 papers in Management Science and Operations Research. The topics of these papers are Digital Marketing and Social Media (3 papers), Digital Platforms and Economics (2 papers) and ICT Impact and Policies (2 papers). Gunwoong Lee is often cited by papers focused on Digital Marketing and Social Media (3 papers), Digital Platforms and Economics (2 papers) and ICT Impact and Policies (2 papers) and collaborates with scholars based in United States, Singapore and South Korea. Gunwoong Lee's co-authors include T. S. Raghu, Benjamin B. M. Shao, Wei Shang, Ajay Vinzé and Byungjoon Yoo and has published in prestigious journals such as Expert Systems with Applications, Journal of Management Information Systems and Decision Support Systems
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