H. Rao Unnava

48 papers and 3.0k indexed citations i.

H. Rao Unnava has authored 48 papers that have received a total of 3.0k indexed citations. This includes 30 papers in Marketing, 22 papers in Sociology and Political Science and 11 papers in Social Psychology. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (26 papers), Digital Marketing and Social Media (17 papers) and Behavioral Health and Interventions (7 papers). H. Rao Unnava is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (26 papers), Digital Marketing and Social Media (17 papers) and Behavioral Health and Interventions (7 papers) and collaborates with scholars based in United States, Latvia and Canada. H. Rao Unnava's co-authors include Robert E. Burnkrant, Xiaoyan Deng, Hyojin Lee, Sekar Raju and Nicole Votolato Montgomery and has published in prestigious journals such as Journal of Marketing Research, Journal of Consumer Research and Journal of Business Research