Hyojin Lee

11 papers and 507 indexed citations i.

Hyojin Lee has authored 11 papers that have received a total of 507 indexed citations. This includes 5 papers in Social Psychology, 4 papers in Marketing and 3 papers in Applied Psychology. The topics of these papers are Cultural Differences and Values (3 papers), Consumer Behavior in Brand Consumption and Identification (3 papers) and Behavioral Health and Interventions (3 papers). Hyojin Lee is often cited by papers focused on Cultural Differences and Values (3 papers), Consumer Behavior in Brand Consumption and Identification (3 papers) and Behavioral Health and Interventions (3 papers) and collaborates with scholars based in United States, South Korea and Canada. Hyojin Lee's co-authors include Xiaoyan Deng, H. Rao Unnava, Kentaro Fujita, Paul E. Stillman and Barbara E. Kahn and has published in prestigious journals such as Journal of Marketing Research, Journal of Consumer Research and Journal of Business Research