Hai Che
About
Hai Che has authored 20 papers that have received a total of 450 indexed citations.
This includes 18 papers in Marketing, 8 papers in Economics and Econometrics and 7 papers in Management Science and Operations Research. The topics of these papers are Consumer Market Behavior and Pricing (17 papers), Innovation Diffusion and Forecasting (7 papers) and Digital Marketing and Social Media (5 papers). Hai Che is often cited by papers focused on Consumer Market Behavior and Pricing (17 papers), Innovation Diffusion and Forecasting (7 papers) and Digital Marketing and Social Media (5 papers) and collaborates with scholars based in United States, China and France. Hai Che's co-authors include P.B. Seetharaman, Shengsheng Xiao, Yi‐Chun Ho, Tülin Erdem and Yuxin Chen and has published in prestigious journals such as Journal of Marketing Research, Marketing Science and Journal of Retailing
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