Tülin Erdem

63 papers and 6.8k indexed citations i.

About

Tülin Erdem has authored 63 papers that have received a total of 6.8k indexed citations. This includes 58 papers in Marketing, 29 papers in Economics and Econometrics and 22 papers in Management Science and Operations Research. The topics of these papers are Consumer Market Behavior and Pricing (53 papers), Innovation Diffusion and Forecasting (21 papers) and Consumer Behavior in Brand Consumption and Identification (20 papers). Tülin Erdem is often cited by papers focused on Consumer Market Behavior and Pricing (53 papers), Innovation Diffusion and Forecasting (21 papers) and Consumer Behavior in Brand Consumption and Identification (20 papers) and collaborates with scholars based in United States, Australia and Canada. Tülin Erdem's co-authors include Michael P. Keane, Joffre Swait́, Baohong Sun, Andrew T. Ching and Ana Valenzuela and has published in prestigious journals such as Journal of Marketing, Management Science and Journal of Marketing Research

In The Last Decade

Rankless by CCL
2025