Baohong Sun
About
Baohong Sun has authored 52 papers that have received a total of 2.6k indexed citations.
This includes 45 papers in Marketing, 25 papers in Management Science and Operations Research and 15 papers in Economics and Econometrics. The topics of these papers are Consumer Market Behavior and Pricing (42 papers), Innovation Diffusion and Forecasting (19 papers) and Digital Platforms and Economics (13 papers). Baohong Sun is often cited by papers focused on Consumer Market Behavior and Pricing (42 papers), Innovation Diffusion and Forecasting (19 papers) and Digital Platforms and Economics (13 papers) and collaborates with scholars based in United States, China and Canada. Baohong Sun's co-authors include Tülin Erdem, Shibo Li, Michael P. Keane, Scott Neslin and Sunder Kekre and has published in prestigious journals such as Journal of Marketing, Management Science and Journal of Marketing Research
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