Haithem Zourrig
About
Haithem Zourrig has authored 24 papers that have received a total of 456 indexed citations.
This includes 15 papers in Sociology and Political Science, 15 papers in Marketing and 11 papers in Social Psychology. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (14 papers), Customer Service Quality and Loyalty (9 papers) and Cultural Differences and Values (8 papers). Haithem Zourrig is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (14 papers), Customer Service Quality and Loyalty (9 papers) and Cultural Differences and Values (8 papers) and collaborates with scholars based in Qatar, United States and Canada. Haithem Zourrig's co-authors include Jean‐Charles Chebat, Kamel El Hedhli, Roy Toffoli, Mengxia Zhang and Mark Pluymaekers and has published in prestigious journals such as Journal of Business Research, Journal of Retailing and Consumer Services and Journal of Consumer Marketing
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