Hannes Datta
About
Hannes Datta has authored 15 papers that have received a total of 597 indexed citations.
This includes 13 papers in Marketing, 10 papers in Sociology and Political Science and 3 papers in Organizational Behavior and Human Resource Management. The topics of these papers are Digital Marketing and Social Media (9 papers), Consumer Market Behavior and Pricing (7 papers) and Consumer Behavior in Brand Consumption and Identification (5 papers). Hannes Datta is often cited by papers focused on Digital Marketing and Social Media (9 papers), Consumer Market Behavior and Pricing (7 papers) and Consumer Behavior in Brand Consumption and Identification (5 papers) and collaborates with scholars based in The Netherlands, United Kingdom and United States. Hannes Datta's co-authors include Harald J. van Heerde, Andrew T. Stephen, George Knox, Vibhanshu Abhishek and Nathan M. Fong and has published in prestigious journals such as Journal of Marketing, Journal of Marketing Research and Marketing Science
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