Hans H. Bauer
About
Hans H. Bauer has authored 72 papers that have received a total of 2.8k indexed citations.
This includes 36 papers in Marketing, 19 papers in Strategy and Management and 19 papers in Organizational Behavior and Human Resource Management. The topics of these papers are Customer Service Quality and Loyalty (19 papers), Consumer Behavior in Brand Consumption and Identification (15 papers) and Technology Adoption and User Behaviour (12 papers). Hans H. Bauer is often cited by papers focused on Customer Service Quality and Loyalty (19 papers), Consumer Behavior in Brand Consumption and Identification (15 papers) and Technology Adoption and User Behaviour (12 papers) and collaborates with scholars based in Germany, United States and The Netherlands. Hans H. Bauer's co-authors include Maik Hammerschmidt, Tomas Falk, Nicola E. Sauer, Frank Hüber and Stefanie Exler and has published in prestigious journals such as Journal of Business Research, Industrial Marketing Management and European Journal of Marketing
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