Harold F. Koenig
About
Harold F. Koenig has authored 22 papers that have received a total of 2.3k indexed citations.
This includes 11 papers in Sociology and Political Science, 10 papers in Marketing and 8 papers in Organizational Behavior and Human Resource Management. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (10 papers), Customer Service Quality and Loyalty (8 papers) and Digital Marketing and Social Media (6 papers). Harold F. Koenig is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (10 papers), Customer Service Quality and Loyalty (8 papers) and Digital Marketing and Social Media (6 papers) and collaborates with scholars based in United States and Czechia. Harold F. Koenig's co-authors include James H. McAlexander, John W. Schouten, Jan Inge Jenssen, Chandra S. Mishra and Leslie Davis Burns and has published in prestigious journals such as Journal of Marketing, Journal of the Academy of Marketing Science and Nutrients
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