Harold H. Kassarjian
About
Harold H. Kassarjian has authored 47 papers that have received a total of 3.9k indexed citations.
This includes 13 papers in Marketing, 11 papers in Sociology and Political Science and 4 papers in Information Systems and Management. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (8 papers), Digital Marketing and Social Media (5 papers) and Consumer Market Behavior and Pricing (3 papers). Harold H. Kassarjian is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (8 papers), Digital Marketing and Social Media (5 papers) and Consumer Market Behavior and Pricing (3 papers) and collaborates with scholars based in United States. Harold H. Kassarjian's co-authors include Masao Nakanishi, Thomas S. Robertson, Joel B. Cohen, Richard P. Bagozzi and Donald R. Lehmann and has published in prestigious journals such as Journal of Marketing, Journal of Marketing Research and Journal of Consumer Research
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