Haroon Iqbal Maseeh
About
Haroon Iqbal Maseeh has authored 21 papers that have received a total of 498 indexed citations.
This includes 15 papers in Marketing, 13 papers in Sociology and Political Science and 6 papers in Information Systems and Management. The topics of these papers are Digital Marketing and Social Media (9 papers), Consumer Behavior in Brand Consumption and Identification (6 papers) and Technology Adoption and User Behaviour (5 papers). Haroon Iqbal Maseeh is often cited by papers focused on Digital Marketing and Social Media (9 papers), Consumer Behavior in Brand Consumption and Identification (6 papers) and Technology Adoption and User Behaviour (5 papers) and collaborates with scholars based in Australia, India and Sri Lanka. Haroon Iqbal Maseeh's co-authors include Charles Jebarajakirthy, Raiswa Saha, Md Ashaduzzaman, Denni Arli and Scott Weaven and has published in prestigious journals such as Journal of Business Research, Journal of Travel Research and Industrial Marketing Management.
In The Last Decade
Explore authors with similar magnitude of impact
Breakdown of academic impact, for papers by J. Agnew Breakdown of academic impact, for papers by Ergĩn Turan Breakdown of academic impact, for papers by M. Shanmugam Breakdown of academic impact, for papers by E.S. Vesell Breakdown of academic impact, for papers by Waylon Howard Breakdown of academic impact, for papers by Mingmin Liao Breakdown of academic impact, for papers by Itay Perlstein Breakdown of academic impact, for papers by Christophe Gonçalves