Hassan Ahmad

27 papers and 216 indexed citations i.

Hassan Ahmad has authored 27 papers that have received a total of 216 indexed citations. This includes 11 papers in Sociology and Political Science, 9 papers in Information Systems and Management and 8 papers in Marketing. The topics of these papers are Digital Marketing and Social Media (11 papers), Technology Adoption and User Behaviour (9 papers) and Islamic Finance and Banking Studies (4 papers). Hassan Ahmad is often cited by papers focused on Digital Marketing and Social Media (11 papers), Technology Adoption and User Behaviour (9 papers) and Islamic Finance and Banking Studies (4 papers) and collaborates with scholars based in China, Pakistan and United Kingdom. Hassan Ahmad's co-authors include Muhammad Nouman Shafique, Xuhui Wang, Qilin Zhang, Khalil Jebran and Shahid Nawaz and has published in prestigious journals such as Scientific Reports, Psychology and Marketing and Journal of Services Marketing