Hean Tat Keh

65 papers and 4.2k indexed citations i.

Hean Tat Keh has authored 65 papers that have received a total of 4.2k indexed citations. This includes 49 papers in Marketing, 27 papers in Organizational Behavior and Human Resource Management and 20 papers in Sociology and Political Science. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (35 papers), Customer Service Quality and Loyalty (25 papers) and Cultural Differences and Values (14 papers). Hean Tat Keh is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (35 papers), Customer Service Quality and Loyalty (25 papers) and Cultural Differences and Values (14 papers) and collaborates with scholars based in China, Australia and Singapore. Hean Tat Keh's co-authors include Chi‐yue Chiu, Jin Sun, Carlos J. Torelli and Singfat Chu and has published in prestigious journals such as Journal of Marketing, Journal of Marketing Research and Journal of Consumer Research