Hee Cheol Moon
About
Hee Cheol Moon has authored 20 papers that have received a total of 493 indexed citations.
This includes 6 papers in Sociology and Political Science, 5 papers in Strategy and Management and 5 papers in Marketing. The topics of these papers are Technology Adoption and User Behaviour (5 papers), Consumer Retail Behavior Studies (4 papers) and Digital Marketing and Social Media (4 papers). Hee Cheol Moon is often cited by papers focused on Technology Adoption and User Behaviour (5 papers), Consumer Retail Behavior Studies (4 papers) and Digital Marketing and Social Media (4 papers) and collaborates with scholars based in South Korea, China and Pakistan. Hee Cheol Moon's co-authors include Yongping Zhong, Muhammad Imran, Jae‐Eun Chung, Thi Thu Hoai Phan and Noor Jehan and has published in prestigious journals such as Journal of International Business Studies, Sustainability and Foods
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