Heejo Keum

20 papers and 636 indexed citations i.

Heejo Keum has authored 20 papers that have received a total of 636 indexed citations. This includes 10 papers in Sociology and Political Science, 10 papers in Communication and 3 papers in Marketing. The topics of these papers are Social Media and Politics (9 papers), Media Studies and Communication (5 papers) and Consumer Behavior in Brand Consumption and Identification (3 papers). Heejo Keum is often cited by papers focused on Social Media and Politics (9 papers), Media Studies and Communication (5 papers) and Consumer Behavior in Brand Consumption and Identification (3 papers) and collaborates with scholars based in United States, South Korea and Canada. Heejo Keum's co-authors include Dhavan V. Shah, Jaeho Cho, Michelle R. Nelson, Douglas M. McLeod and Saifuddin Ahmed and has published in prestigious journals such as Journal of Advertising, Communication Research and Human Communication Research