Michelle R. Nelson

88 papers and 3.1k indexed citations i.

Michelle R. Nelson has authored 88 papers that have received a total of 3.1k indexed citations. This includes 49 papers in Sociology and Political Science, 47 papers in Marketing and 23 papers in Literature and Literary Theory. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (45 papers), Digital Marketing and Social Media (27 papers) and Media Influence and Health (20 papers). Michelle R. Nelson is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (45 papers), Digital Marketing and Social Media (27 papers) and Media Influence and Health (20 papers) and collaborates with scholars based in United States, Canada and Austria. Michelle R. Nelson's co-authors include Hye‐Jin Paek, Gail M. Ferguson, Barbara H. Fiese, Rachel Powell and Heejo Keum and has published in prestigious journals such as American Psychologist, Journal of Business Research and Journal of Business Ethics