Heejung Ro

31 papers and 838 indexed citations i.

Heejung Ro has authored 31 papers that have received a total of 838 indexed citations. This includes 25 papers in Organizational Behavior and Human Resource Management, 17 papers in Sociology and Political Science and 15 papers in Marketing. The topics of these papers are Customer Service Quality and Loyalty (23 papers), Consumer Behavior in Brand Consumption and Identification (11 papers) and Psychology of Social Influence (7 papers). Heejung Ro is often cited by papers focused on Customer Service Quality and Loyalty (23 papers), Consumer Behavior in Brand Consumption and Identification (11 papers) and Psychology of Social Influence (7 papers) and collaborates with scholars based in United States and South Korea. Heejung Ro's co-authors include Eric D. Olson, Anna S. Mattila, Youngsoo Choi, Amy Gregory and Gawon Kim and has published in prestigious journals such as Journal of Business Research, International Journal of Hospitality Management and International Journal of Contemporary Hospitality Management