Heidi Winklhofer
About
Heidi Winklhofer has authored 38 papers that have received a total of 4.8k indexed citations.
This includes 15 papers in Organizational Behavior and Human Resource Management, 14 papers in Sociology and Political Science and 12 papers in Marketing. The topics of these papers are Customer Service Quality and Loyalty (14 papers), Digital Marketing and Social Media (11 papers) and Service and Product Innovation (6 papers). Heidi Winklhofer is often cited by papers focused on Customer Service Quality and Loyalty (14 papers), Digital Marketing and Social Media (11 papers) and Service and Product Innovation (6 papers) and collaborates with scholars based in United Kingdom, Australia and New Zealand. Heidi Winklhofer's co-authors include Adamantios Diamantopoulos, Christine Ennew, Sally McKechnie, Sally Hibbert and Mohamed Sobhy Temerak and has published in prestigious journals such as Journal of Marketing Research, Journal of Business Research and Tourism Management
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