Sally McKechnie
About
Sally McKechnie has authored 39 papers that have received a total of 1.9k indexed citations.
This includes 25 papers in Marketing, 22 papers in Organizational Behavior and Human Resource Management and 11 papers in Sociology and Political Science. The topics of these papers are Customer Service Quality and Loyalty (21 papers), Consumer Behavior in Brand Consumption and Identification (16 papers) and Digital Marketing and Social Media (8 papers). Sally McKechnie is often cited by papers focused on Customer Service Quality and Loyalty (21 papers), Consumer Behavior in Brand Consumption and Identification (16 papers) and Digital Marketing and Social Media (8 papers) and collaborates with scholars based in United Kingdom, Egypt and Ireland. Sally McKechnie's co-authors include Caroline Tynan, Christine Ennew, James F. Devlin, Heidi Winklhofer and Prithwiraj Nath and has published in prestigious journals such as Journal of Business Research, Journal of Travel Research and European Journal of Marketing
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