Prithwiraj Nath
About
Prithwiraj Nath has authored 23 papers that have received a total of 2.0k indexed citations.
This includes 14 papers in Marketing, 10 papers in Strategy and Management and 10 papers in Organizational Behavior and Human Resource Management. The topics of these papers are Customer Service Quality and Loyalty (10 papers), Environmental Sustainability in Business (6 papers) and Digital Marketing and Social Media (6 papers). Prithwiraj Nath is often cited by papers focused on Customer Service Quality and Loyalty (10 papers), Environmental Sustainability in Business (6 papers) and Digital Marketing and Social Media (6 papers) and collaborates with scholars based in United Kingdom, India and United States. Prithwiraj Nath's co-authors include Ramakrishnan Ramanathan, Avinandan Mukherjee, Sally McKechnie, Wantao Yu and Nachiappan Subramanian and has published in prestigious journals such as Journal of Cleaner Production, Journal of Business Research and International Journal of Production Economics
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