Helen McCormick
About
Helen McCormick has authored 18 papers that have received a total of 480 indexed citations.
This includes 18 papers in Marketing, 6 papers in Sociology and Political Science and 6 papers in Museology. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (13 papers), Consumer Retail Behavior Studies (11 papers) and Fashion and Cultural Textiles (6 papers). Helen McCormick is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (13 papers), Consumer Retail Behavior Studies (11 papers) and Fashion and Cultural Textiles (6 papers) and collaborates with scholars based in United Kingdom, Hong Kong and Germany. Helen McCormick's co-authors include Rosy Boardman, Claudia E. Henninger, Liz Barnes, Samira Iran and Marta Blázquez and has published in prestigious journals such as Journal of Business Research, International Journal of Information Management and Journal of Retailing and Consumer Services
In The Last Decade
Explore authors with similar magnitude of impact
Top authors papers by Elmira Kujundzic are co-authored with Top authors papers by Ricardo Lozano are co-authored with Top authors papers by Witaya Mathiyakom are co-authored with Top journals papers by Gabriela P. Kissling are published in Top journals papers by Bruce Sun are published in Top fields papers by Toshiaki Takeshima are about Top countries impacted by papers by Bodo Baumeister Top countries impacted by papers by Sridhar Ramanathan