Marta Blázquez
About
Marta Blázquez has authored 26 papers that have received a total of 625 indexed citations.
This includes 21 papers in Marketing, 7 papers in Sociology and Political Science and 5 papers in Organizational Behavior and Human Resource Management. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (13 papers), Consumer Retail Behavior Studies (12 papers) and Digital Marketing and Social Media (7 papers). Marta Blázquez is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (13 papers), Consumer Retail Behavior Studies (12 papers) and Digital Marketing and Social Media (7 papers) and collaborates with scholars based in United Kingdom, Spain and Hong Kong. Marta Blázquez's co-authors include Claudia E. Henninger, Rosy Boardman, Bethan Alexander, Helen McCormick and Liz Barnes and has published in prestigious journals such as Journal of Cleaner Production, Journal of Business Research and Computers in Human Behavior
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