Hilde Voorveld
About
Hilde Voorveld has authored 46 papers that have received a total of 1.9k indexed citations.
This includes 39 papers in Sociology and Political Science, 23 papers in Marketing and 14 papers in Information Systems and Management. The topics of these papers are Digital Marketing and Social Media (35 papers), Consumer Behavior in Brand Consumption and Identification (23 papers) and Technology Adoption and User Behaviour (14 papers). Hilde Voorveld is often cited by papers focused on Digital Marketing and Social Media (35 papers), Consumer Behavior in Brand Consumption and Identification (23 papers) and Technology Adoption and User Behaviour (14 papers) and collaborates with scholars based in The Netherlands, United States and Denmark. Hilde Voorveld's co-authors include Edith G. Smit, Peter Neijens, Guda van Noort, Claire M. Segijn and Theo Araujo and has published in prestigious journals such as Computers in Human Behavior, Journal of Advertising and New Media & Society
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