Peter Neijens

90 papers and 3.6k indexed citations i.

Peter Neijens has authored 90 papers that have received a total of 3.6k indexed citations. This includes 57 papers in Sociology and Political Science, 40 papers in Marketing and 21 papers in Literature and Literary Theory. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (38 papers), Digital Marketing and Social Media (36 papers) and Media Influence and Health (21 papers). Peter Neijens is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (38 papers), Digital Marketing and Social Media (36 papers) and Media Influence and Health (21 papers) and collaborates with scholars based in The Netherlands, United States and Belgium. Peter Neijens's co-authors include Edith G. Smit, Eva A. van Reijmersdal, Bas van den Putte, Hilde Voorveld and Marjolein Moorman and has published in prestigious journals such as Journal of Business Research, Computers in Human Behavior and BMC Public Health