Marjolein Moorman

13 papers and 1.4k indexed citations i.

Marjolein Moorman has authored 13 papers that have received a total of 1.4k indexed citations. This includes 8 papers in Literature and Literary Theory, 6 papers in Sociology and Political Science and 5 papers in Marketing. The topics of these papers are Media Influence and Health (8 papers), Consumer Behavior in Brand Consumption and Identification (5 papers) and Sport and Mega-Event Impacts (2 papers). Marjolein Moorman is often cited by papers focused on Media Influence and Health (8 papers), Consumer Behavior in Brand Consumption and Identification (5 papers) and Sport and Mega-Event Impacts (2 papers) and collaborates with scholars based in The Netherlands and Austria. Marjolein Moorman's co-authors include Edith G. Smit, Peter Neijens, Claes H. de Vreese, Hajo G. Boomgaarden and Mark Boukes and has published in prestigious journals such as Addictive Behaviors, Journal of Communication and Journal of Advertising.