Ho Huy Tuu

23 papers and 485 indexed citations i.

Ho Huy Tuu has authored 23 papers that have received a total of 485 indexed citations. This includes 16 papers in Marketing, 11 papers in Organizational Behavior and Human Resource Management and 6 papers in Social Psychology. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (11 papers), Customer Service Quality and Loyalty (10 papers) and Consumer Retail Behavior Studies (7 papers). Ho Huy Tuu is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (11 papers), Customer Service Quality and Loyalty (10 papers) and Consumer Retail Behavior Studies (7 papers) and collaborates with scholars based in Norway, Vietnam and United Kingdom. Ho Huy Tuu's co-authors include Svein Ottar Olsen, Nguyễn Hữu Khôi, Bas Verplanken, Pirjo Honkanen and Angelina Nhat Hanh Le and has published in prestigious journals such as Food Research International, Frontiers in Psychology and Appetite