Ho Jung Choo

79 papers and 857 indexed citations i.

Ho Jung Choo has authored 79 papers that have received a total of 857 indexed citations. This includes 65 papers in Marketing, 18 papers in Sociology and Political Science and 13 papers in Museology. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (38 papers), Consumer Retail Behavior Studies (29 papers) and Consumer Perception and Purchasing Behavior (29 papers). Ho Jung Choo is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (38 papers), Consumer Retail Behavior Studies (29 papers) and Consumer Perception and Purchasing Behavior (29 papers) and collaborates with scholars based in South Korea, United States and Hong Kong. Ho Jung Choo's co-authors include Eunsoo Baek, Ha Kyung Lee, Namhee Yoon, Hyunsook Kim and So–Yeon Yoon and has published in prestigious journals such as Journal of Business Research, Computers in Human Behavior and Sustainability