Eunsoo Baek

24 papers and 353 indexed citations i.

Eunsoo Baek has authored 24 papers that have received a total of 353 indexed citations. This includes 21 papers in Marketing, 6 papers in Sociology and Political Science and 5 papers in Organizational Behavior and Human Resource Management. The topics of these papers are Consumer Retail Behavior Studies (13 papers), Consumer Behavior in Brand Consumption and Identification (12 papers) and Digital Marketing and Social Media (5 papers). Eunsoo Baek is often cited by papers focused on Consumer Retail Behavior Studies (13 papers), Consumer Behavior in Brand Consumption and Identification (12 papers) and Digital Marketing and Social Media (5 papers) and collaborates with scholars based in South Korea, Hong Kong and United States. Eunsoo Baek's co-authors include Ho Jung Choo, Ha Kyung Lee, So–Yeon Yoon, Seung Hwan Lee and Hyunjoo Oh and has published in prestigious journals such as Journal of Business Research, Computers in Human Behavior and Journal of Retailing and Consumer Services