Hyunjoo Oh

27 papers and 805 indexed citations i.

Hyunjoo Oh has authored 27 papers that have received a total of 805 indexed citations. This includes 18 papers in Marketing, 6 papers in Social Psychology and 5 papers in Sociology and Political Science. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (15 papers), Consumer Retail Behavior Studies (10 papers) and Color perception and design (6 papers). Hyunjoo Oh is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (15 papers), Consumer Retail Behavior Studies (10 papers) and Color perception and design (6 papers) and collaborates with scholars based in United States, Japan and India. Hyunjoo Oh's co-authors include So–Yeon Yoon, Gaetano Aiello, Daniele Pederzoli, Raffaele Donvito and Bruno Godey and has published in prestigious journals such as Journal of Business Research, Journal of Retailing and Psychology and Marketing