Bruno Godey

14 papers and 1.2k indexed citations i.

Bruno Godey has authored 14 papers that have received a total of 1.2k indexed citations. This includes 11 papers in Marketing, 7 papers in Sociology and Political Science and 6 papers in Organizational Behavior and Human Resource Management. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (11 papers), Digital Marketing and Social Media (7 papers) and Consumer Retail Behavior Studies (6 papers). Bruno Godey is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (11 papers), Digital Marketing and Social Media (7 papers) and Consumer Retail Behavior Studies (6 papers) and collaborates with scholars based in Italy, France and India. Bruno Godey's co-authors include Daniele Pederzoli, Gaetano Aiello, Raffaele Donvito, Hyunjoo Oh and Rahul Singh and has published in prestigious journals such as Journal of Business Research, Psychology and Marketing and Journal of Product & Brand Management